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Nissan Offers Relief to Victims of Flood Zone

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On: Thu, May 20, 2010 at 4:12PM | By: Sherry Christiansen

Nissan Offers Relief to Victims of Flood Zone

On May 4th, 2010, Nissan Motors stepped up to the plate to offer charitable donations after a record-breaking flash flood swooped across the state lines of Tennessee, Mississippi, and Kentucky before it reportedly took the lives of at least 30 people and destroyed many communities located in all three states.

The rapidly rising flood waters resulted from severe storms, tornadoes, and torrential rain fall across the affected states this month. Many residential homes, apartment complexes, and other structures, such as nursing homes, were destroyed statewide in all three regions of the country. The flooding was so severe that residents had to be evacuated by rescue boats and helicopters. Hundreds of people lost their homes, cars, and literally all of their possessions, and were left stranded without the basic necessities such as food and a place to sleep, all a direct result of the flash flooding.

Nissan Motors which currently employs 5,900 people in the state of Tennessee where the Japanese automaker opened the doors to its first U.S. assembly plant in Smyrna, Tennessee in 1980. Nissan also produces engines at another Tennessee plant, as well as trucks at a third plant in Mississippi. In 2006 Nissan relocated its North American corporate headquarters to Tennessee (in Nashville) as well.

According to local news reports, the flooding resulted in colossal damage to all three states with an estimated $1.4 billion in damage to the city of Nashville alone. Nissan donated a grand total of $300,000 to assist local groups and charities involved with the aftermath of the storms and flooding, gave $200,000 to the American Red Cross in Tennessee, $50,000 to Second Harvest Food Bank, and matched an additional $25,000 of employee donations to the food bank: The total was $300,000. Nissan also provided special discounts for new vehicles to those who had lost their automobiles as a result of the flood damage. As residents affected by the storm (who have financing on Nissan autos) recover from the devastating effects, Nissan is allowing a three-month grace period on car payments.

Many Nissan employees even dedicated their own time to volunteer with clean-up work in local communities severely damaged by the storm. In a statement by Brian Carolin, Nissan’s North American Senior Vice President of Marketing and Sales: “Due to this devastating storm, many area residents have been left without a means of personal transportation; Nissan is offering employee pricing to flood victims as one way to help them return to normal.”


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