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Ram On the Rise in North America

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On: Thu, May 8, 2014 at 11:02AM | By: Karen Cook

Ram On the Rise in North America

Fiat Chrylser Automobiles has announced that it will delay any major updates to its Ram series by a year, pushing the date back to 2017. The Ram brand entered the North American commercial van segment late last year with the ProMaster, which is based on the Fiat Ducato, the best selling cargo van in Europe. Brand chief Reid Bigland states that the ProMaster accounts for 18% of the cargo van sales in North America and he expects the number to climb. The Ram pickup and Fiat Chrysler vehicles had combined sales which outpaced Ford, GM, and imports since 2013 and have garnered 10 percentage points of the market share since 2009.

Bigland believes that the popularity of these trucks is do to the features and the fuel efficiency of both the gasoline- and diesel-powered engines. A coil spring rear suspension alleviates the rough ride that is so common with vehicles of this size. Bigland says that they are able to provide “compact car-like fuel economy and the ability to tow 9,200 pounds” which appears to be a very attractive combination.

The company has plans to increase commercial vehicle sales in North America with a four-part plan that includes enhancing capabilities and expanding commercial dealers from 332 to 900. The ProMaster will also get a 3.0-liter engine this year. In the fall a smaller cargo vehicle, the ProMaster City, will be available. It is based on the Fiat Doblo already selling well in Europe.

When all of its trucks are in the North American market and all its plans are active, Fiat Chrysler Automobiles hopes to continue the growth it has seen over the last few years. Sales of the Ram brand have been steadily on the rise with numbers climbing to 463,000 from 257,000 between 2009 and 2013.


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