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Honda Delays Redesign of Civic

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On: Mon, May 17, 2010 at 3:24PM | By: Sherry Christiansen


Honda Delays Redesign of Civic

Under normal circumstances, Honda Motors usually abides by a strict policy of redesigning a new model for their best selling Civic every five years, but for the 2010 model year, executives at Honda have reported, the new Civic will not make its debut for another year.

The reason Honda executives cited for the delay in the re-design is the change in the automotive market, specifically related to the new fuel economy standards mandated by the government. Statistics show that approximately 1-million Honda Civic models are sold worldwide every year and about a third of the market is located in the United States.

According to a report by Automotive News, changes in market conditions, together with developing government regulations, have influenced the decision Honda has made to delay the release of the next Civic model until an undisclosed month in 2011. As the auto market has evolved recently, many automakers have started initiating more frequent refreshes as well as some overall industry image changes in order to stay competitive with the changing market. The opposite is true for the Civic.

The present generation Civic was introduced in September 2005, and is overdue for its expected five-year product redesign schedule, says Auto News. In an interview, American Honda Motor’s vice president, John Mandel, said that the automaker is "not making sweeping changes to its typical scheduled refreshes." Mendel added, “We change vehicles as need be. The ability to do something based on more current information is better than waiting a full model cycle. Some of that is being able to have the opportunity to change (based on) what you see happening in the marketplace.”

Rumors have it that one issue Honda currently faces is the progressive push by General Motors and Ford to keep designing more and more fuel efficient cars that get at least 40 MPG (and are less expensive than many Japanese made autos). One of the biggest draws to the Civic has always been its great fuel economy, and now Honda has lagged behind many other fuel-efficient economy cars, as far as the Civic model is concerned.

Although the redesigned Civic has been delayed a year, its crossover counterpart, the CR-V, is still on track for a five-year product cycle, which is slotted for its next new model launch sometime in 2011, the same as the Civic.




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