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Big Options for a Little Car

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On: Sat, Feb 1, 2014 at 8:47AM | By: Karen Cook


Big Options for a Little Car

In the spring, dealerships will begin receiving the new 2014 Mini Cooper Hardtops, but you don’t have to wait to begin building yours. The manufacturer’s website, MINIUSA.com, is up and running with more options for this little car than ever before.

The new base model starts at $20,745, which is $250 more than the outgoing one. The higher-end Mini Cooper S starts at $24,395, which is a $300 increase over last year. The car maker issued a statement last week in explanation saying that “the product team worked diligently to sustain a minimal price increase over the previous model while adding a number of new technologies and features.” Connectivity has been enhanced, along with the engines and interiors. The new model is bigger than its predecessors by 4.5 inches in length, 1.7 inches in width, .3 inches in height, and has 3 cubic feet more cargo space.

The engine is more powerful too, with the basic model having 134 hp and reaching 60 mph in just over seven seconds. The Mini Cooper S gets a boost to 189 hp and does 0-60 in just under seven seconds.

So what “new technologies and features” are available? The options are overwhelming. The online configurator offers over 10 million combinations of colors and accessories. Push button start and dual climate controls are standard, and the new controls are equipped with 6-color LED lights which respond to voice commands. Yellow and red lights indicate obstacle proximity, blue and red signal temperature change inside the vehicle, and a red ring of lights circles your destination in the navigation system, becoming smaller as you close in on it.

Other options include more LEDs in the form of headlights, fog lights, and taillights. Also available is a heads-up display, adaptive cruise control, pedestrian warning system with initial braking function, and automatic park assist.

If you pile on all the options available (which seems kinda cruel since the Mini Cooper is such a tiny car) you wind up with a top price of $37,495.


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