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Cadillac Offers a Freebie

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On: Wed, Jan 29, 2014 at 4:52PM | By: Karen Cook

Cadillac Offers a Freebie

Almost every merchant establishment has sales. Car dealerships are no different, but it’s rare in the auto industry to get something for nothing. Cadillac is breaking away from the standard with the 2014 Cadillac ELR, its new Luxury plug-in hybrid coupe.

For a limited time buyers of the ELR can get a free home charging station with installation included. The savings add up to $1200-$3500. You can buy one on your own at places like Home Depot for around $750, but you would have to install it yourself. Cadillac is offering its Level 2 charger which gives the battery a full charge in 4.5 hours, which is significantly less time than it takes plugged in to a standard outlet. The professional installation alone usually runs $1200-$1500 depending on the age of your home, the location of the station, and permitting costs, among other factors. As a bonus Cadillac will also provide an ELR Concierge Representative to provide information on battery care and to help with your servicing schedule.

Cadillac is hoping the freebies will offset the base price of $75,995. It seems a little high considering that the ELR has the same 1.4-liter 4-cylinder gas engine and 16.5 kilowatt-hour lithium-ion battery electric engine as the Chevy Volt which costs less than half. The ELR has a little more horsepower at 207hp over the Volt’s 149hp, but I’m not sure that should double the price. Of course, you also get Cadillac luxury with the ELR in the form of noise canceling technology, programmable driving modes, and the CUE Infotainment system.

Cadillac has not announced when this offer will expire, so those interested should probably take advantage quickly. As of this writing Cadillac is offering 39-month leases at $699 per month and $5999 due at signing. Me? I’m waiting for a dealership to run a BOGO promotion.


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