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. . . Speaking of Hyundai, Who Wants A Korean Ram?

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On: Thu, May 13, 2010 at 10:29AM | By: John Welch


. . . Speaking of Hyundai, Who Wants A Korean Ram?

A few months back Nissan and Dodge held some meetings regarding the successor to the Nissan Titan pickup. Nissan didn't want to follow in Toyota's footsteps and waste precious capital creating and engineering a Titan replacement. Nissan wanted to outsource the job. Chrysler wanted to reduce the cost of building Ram trucks. It would have been great.

Conflicting reports suggest one or both parties wound up with cold feet; Fiat's purchase of Chrysler was probably the event that killed the Ram-derived Titan. Hyundai was paying attention the entire time. Hyundai continues to gain market share at an stratospheric rate and the high-profit full-size truck demographic is one segment they have yet to enter. Considering the difficulty Toyota and Nissan have had breaking the Big Three's death-grip on the truck market, it seems logical to try to partner with an established brand for its first foray into the cut-throat world of 'Murrikenized truckdom. This strategy worked great for Mazda, right?

 

UPDATE, 05/14/2010


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imwithcoco | 11:49AM (Thu, May 13, 2010)

A Korean Ram? Sounds painful.



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