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Throughout The Car Industry



Manheim Thaws Online Fees

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On: Wed, Jan 8, 2014 at 2:55PM | By: Karen Cook


Manheim Thaws Online Fees

Car dealerships must keep inventory up in order to give buyers as many choices as possible. Different makes, different colors, and different options must be available at a hands-on level. If a buyer doesn’t see what he’s looking for he may find it at another dealership and decide to purchase there. It’s not too difficult with new cars. Manufacturers track what is selling where and maintain the needed inventory in cooperation with individual dealerships. Used cars are a different story. Dealers can’t count exclusively on trade-ins, although some of these are recycled and resold without ever leaving the lot. Most of the used inventory you see, however, comes from auctions.

One of the largest used car auctions in the country is Manheim. They have 65 auction sites in the United States and cars pass back and forth between dealerships easily and efficiently. They also have online auctions, but dealers must pay extra fees for the convenience of not having to go to the auction in person.

With the recent bout of sub-zero temperatures and snowstorms, Manheim is waiving the online fees for dealers in the affected areas through the end of January. Manheim takes its relationship with dealers seriously and this is an effort to make it easier to keep that used inventory stocked.

I commend Manheim for the thought and I’m sure dealers will take advantage of the discounts to beef up supplies, but I can’t help thinking that purchasing the cars and getting them to the lot are two different things. Just because they are available doesn’t mean a consumer can drive it off the lot. If the snow keeps dealers from getting to the auction won’t it keep the cars from getting to the dealership?

Anyway, it’s nice of Manheim and it’s a good opportunity to stock up and have the inventory available for the spring thaw. The follow locations are affected:

Albany

Arena-Illinois

Baltimore-Washington

Central Pennsylvania

Chicago

Cincinnati

Detroit

Flint

Fredericksburg

Harrisonburg

Indianapolis

Kansas City

Louisville

Milwaukee

Minneapolis

New England

New Jersey

New York

Northstar Minnesota

NY Metro Skyline Ohio

Omaha

Pennsylvania

Philadelphia

Pittsburgh

St Louis

Springfield

Tulsa




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