Login to your account
Not a member? Register now.
AutoShopperBlog

Subscribe To The Blog:




Follow Us



The Latest News And Reviews
Throughout The Car Industry



Honda Rewards: Buy My Car; Help Me Get a Reward

Comments: Leave | View
On: Mon, Dec 9, 2013 at 9:26AM | By: Karen Cook


Honda Rewards: Buy My Car; Help Me Get a Reward

Honda doesn’t do big rebates. Maybe they don’t feel they are necessary for such a major brand. Plenty of people buy Honda’s vehicles without an incentive. This year they’ve changed the game plan, but that may not affect car buyers. The money is there, but it is up to dealerships to decide what to do with it.

The cash is available to dealerships that outsell themselves. Any dealers who sell more cars this December than they did in December 2012 will receive $3,000 per unit sold. This applies only to the unit overages, and Acura models are not included. Still, it could add up to some hefty sums. If a dealer sold 100 cars last December and they sell 120 this December, Honda will pay them $60,000. There is no set rule on what must be done with the money. It could be used to lower vehicle prices to sell even more cars which would benefit both the dealer and the consumer, but it could also be used to pay salesmen.

Honda’s sales in November were actually down from last year, but not by much. In 2012, 116,580 units were sold compared to 116,507 this year. The automaker hopes this final push at the end of the year will keep its sales figures strong, but it could hurt first quarter sales for next year. People may decide to buy this year, if dealerships market this correctly, which may cause next year to start slower than it might have.

All new Honda vehicles from 2012, 2013, and 2014 will be covered by this promotion, but the money will not start to flow until the dealership matches last year’s total, so if you’re looking to buy you may want to wait until the end of the month. And be sure to ask what deals are available. The dealership may just fork some of the bonus over to you to get your sale instead of putting it in your salesman’s pocket.




Comments

Be the first to leave a comment.


Leave A Commment

Allowed HTML tags: <a href=""> <abbr title=""> <b> <em> <i>
Please no link dropping, no keywords or domains as names; do not spam, and do not advertise! rel="nofollow" is in use

Captcha