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Hyundai Provides a First Look at the New Genesis

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On: Fri, Nov 1, 2013 at 10:18AM | By: Chris Weiss

Hyundai Provides a First Look at the New Genesis

Hyundais have been moving upmarket of late, and it looks like the next generation of Genesis will continue the trend. Hyundai previewed the model for Korean media at an event fittingly called All-New Genesis Media Preview. For those of us not able to attend, it also released a rendering on the Web, along with some basics.

Along with the even classier Equus, the Genesis has been a cornerstone of Hyundai's recent success and growing respect in the industry. The car was named North American Car of the Year back in 2009.

"Launched in 2008, Hyundai’s first premium rear-wheel drive sedan Genesis surprised the industry with its outstanding product competitiveness," said Moon Sik Kwon, head of Hyundai Motor Group’s R&D Center. "The evolved all-new Genesis is the product of Hyundai’s best resources and capabilities and we strongly believe it will be a game-changer in the market.

A second-generation car deserves second generation styling. The Genesis is the first model to wear what Hyundai terms "Fluidic Sculpture 2.0." That design language includes the concept of 'motion while standing still', a concept that seemingly every automaker on Earth has talked about at least once or twice in the past five years. In a bit more concrete language, what we're looking at includes a broad, single-frame hexagonal grille and surfaces with fluid-like curves and voluminous sizing.

Okay, stepping away from Hyundai's own generic description, what we're seeing is a sedan highly influenced by the HCD-14 concept that Hyundai showed at this year's Detroit auto show. The flattened front-end and grille, the strong, pinched character line, the descending roof line—they were all slightly refined from the sporty concept.

Hyundai hasn't released a look at the new Genesis interior yet, but it promises that the premium interior is ergonomic and filled with quality materials. It also mentions an intuitive Human Machine Interface that provides easier control and better grip.

Underneath all that, Hyundai says a strengthened structure and rigidity have improved the car's performance in crash tests. The 2013 model is already an IIHS Top Safety Pick, so it's improving on an already solid structure.

Hyundai says the new Genesis will offer a better ride, thanks to suspension improvements. The HTRAC AWD system will be available for the first time on the all-new Genesis.

Hyundai plans to debut the new Genesis in Korea later this year, delivering it to major export markets beginning next year.


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