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TopGear to Air Lambrecht Chevrolet Auction Special on The History Channel

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On: Fri, Sep 27, 2013 at 10:56AM | By: Teddy Field

TopGear to Air Lambrecht Chevrolet Auction Special on The History Channel

If you're into cars, then you've probably heard a few 'urban legends' about an all-original Hemi Cuda, or some ultra-rare Duesenburg tucked away in some old guy's garage/barn. More often than not, those stories are just tall-tales. However, some wind up being true (just ask Jay Leno). But all the automotive legends that you've ever heard pale in comparison to the true story of Ray Lambrecht, the Nebraska Chevrolet dealer who stashed cars away for over 50 years. Now his monstrous collection is coming up for auction, and the car-comics from Top Gear USA are going to be there.

In case you've been stationed on Mars for the last month, the story of Lambrecht Chevrolet has become a media sensation. It all started in 1946 when Ray Lambrecht and his wife, Mildred, started working at his uncle's Chevy dealership in Pierce, Nebraska. He had just returned from the war, and his uncle generously made him a partner in the tiny firm. Ray's aptitude for selling cars quickly proved profitable, and the couple were soon the sole owners of Lambrecht Chevrolet Co.

Although the Lambrecht’s dealership was located in a small farm town, its sales totals were among the highest in the nation. This happened because Ray's army buddies started traveling to Pierce when they needed a new car. They would go back home and tell their friends what a great deal they'd got at Lambrecht Chevrolet, then those people would drive to Nebraska to buy a car from Ray. By the 1950s, people were coming from all over the country to buy a new Chevy from Ray Lambrecht. GM bestowed numerous sales awards on the tiny dealership, and the slogan “It'll Pay to see Ray” became known far and wide.

Ray Lambrecht liked to sell people new cars, and he rarely sold the used cars that came in on trade. Those were often sent to be stored on the Lambrecht's farm outside of town, or packed into warehouses near the dealership. He also stored the new cars that were leftover from the previous model year. This went on until the Lambrecht's closed their franchise in 1996, at which point, 500+ vehicles had made their way into automotive history. Some of the highlights include a brand-new (plastic on the seats, window sticker still in place) 1978 Corvette Indy Pace Car with just 4 miles on the clock, an equally new 1958 Chevrolet Cameo with just 1.3 miles, and new Chevy Impalas from the 60s to the late-70s. The “used” section even has a bunch of low-mileage 1957 Chevrolet Belairs!

Now in their mid-90s, the Lambrechts have finally decided to cash out of the car business entirely. This Saturday, in a specially prepared cornfield outside Pierce Nebraska, this colossal collection will cross the auction block. Most of the major news networks have covered this remarkable story so far. Nearly every car blog has a story about it (you can see ours here), and now Top Gear USA is going to be doing a three-hour special from the auction. Tanner Foust and Rutledge Wood will be giving viewers an in-depth/entertaining look at the collection, while straight-man Brian Unger will be tasked with keeping those two car-medians in check.

If you can't get enough of this story, then be sure to check out,notable celebrities and thousands of enthusiasts are expected to be on hand“History Made Now: Wheels of Fortune”, airing September 28th at 8pm EDT on the History Channel.

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klehares | 8:32PM (Sat, Sep 28, 2013)

why were Chevrolet's the ONLY cars traded in...

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