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Infiniti Goes Compact With The Q50

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On: Fri, Sep 20, 2013 at 11:43AM | By: Karen Cook


Infiniti Goes Compact With The Q50

Americans love their cars. There’s no doubt whatsoever about that. Being a relatively “new” country, we still have plenty of wide open spaces to drive through. We still have the luxury of living in the “country” and working in the “city” and we want to be ultra comfortable on the trip to and fro. Car manufacturers understand this about us and cater to those needs and desires. American cars are big with lots of passenger seating and leg room. You can float down the interstate feeling as though you’re sitting on your couch in a climate controlled environment with your favorite audio entertainment to keep you company.

The rest of the world does not view its transportation quite like us. On the whole a car is a means to an end. It should get you where you want to go and fit on the tight roadways and parking spaces available. If it’s moderately comfortable that’s a bonus. With space and energy production at a premium overseas, small is good.

Infiniti has recognized the need to cater to a different sort of car buyer and has started production on a new line of vehicles which are smaller and run on diesel, something which no American Infiniti to date has been equipped with. The new Q50 will be a 4-cylinder diesel engine and will be available this year. In 2015 Infiniti plans to produce an all-electric model which is as yet unnamed.

The new “Q” models are part of the merger of Daimler AG and Renault-Nissan. They will continue to produce the popular American sedans but will rename the G-series with the new moniker. Infiniti is trying to gain footing in China where it hopes to more than double the dealerships it has there within the next 10 years. There are no plans at this time to make these new models available in America; however, it seems that with our current growth combined with energy issues it’s only a matter of time before more and more automobile makers will have to start thinking a bit smaller globally. Europe and Asia already know what a youthful country like America has yet to learn. Our personal space will inevitably become smaller and our vehicles have to fit in that space with us.


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