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Mercedes-Benz S63 AMG: The Rich Get Richer

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On: Fri, Aug 23, 2013 at 9:28AM | By: Lou Ruggieri


Mercedes-Benz S63 AMG:  The Rich Get Richer

Back in the good old days, it used to be that if you were a car guy who didn't have a lot of cash, you could mod your car and make it fast. A cheaper fast car gave you a  way to equalize your social status in the world to some degree because you could show up those rich guys driving around portly, slow sedans and at least take solace in the fact that you had the more powerful car, if not the more powerful bank account.

Well, it seems the good old days might just be gone for good, thanks to cars like the 2014 Mercedes-Benz S63 AMG. From the outside, it's hard to see anything particularly impressive about this big sedan—and we mean big. The S-Class is made for hauling around five adults and luggage without breaking a sweat or touching an elbow. But once you start to dig a little deeper, it begins to become clear this is no ordinary sedan. "Normal" sedans don't wear 20-inch wheels shod in 255/45 front and 285/40 tires, Corvettes do. Normal sedans don't use lightweight batteries and carbon-fiber to save weight, Ferraris do. Not that the S63 will be confused with a 458 Italia in terms of curb weight, but the big Benz shaved off 220 pounds (versus the outgoing model) so it could trim down to a reasonable 4,400 pounds. Normal sedans also don't sport twin-turbo V8 badges either, Saleen S7s do. But then, the S63 AMG is no ordinary sedan. In fact, it might just give your average Ferrari a run for its money if the Prancing Horse driver is caught snoozing. The S63 AMG does get its power from a direct-injection 5.5-liter twin-turbo V8 that makes a sickening 577-horsepower and equally impressive 663-pound-feet of torque. All of that power somehow gets funneled through an automatic transmission (because when you're rich, you don't need to shift a near-600 horsepower car), specifically AMG's very own multiclutch seven-speed transmission that directs power to all four wheels. The driver gets his choice of one of three transmission modes: controlled efficiency, sport, or manual.

Mash the gas in sport mode and 0-60 mph comes up in a shocking 4.0 seconds flat and it blasts through the quarter mile in 12.8 seconds. The S63 AMG isn't all straight line performance either; AMG engineered the ADS Plus adaptive damping system to provide essentially constant suspension adjustment—depending on the driver's selection of either comfort or sport—and the stiffer suspension pieces and bigger antiroll bar make it so this car can boogie around corners too. And let's also not forget the optional carbon ceramic brakes, which would make stopping one of this cars other strong points, as if it needed any more.

Mercedes has made sure that once you are inside the S63, you will never forget you are in the lap of luxury, thanks to copious amount of leather, brushed aluminum, plush seating, and, of course, the occasional MB star here and there. The price for a car this good? Right around $140,000. Clearly, this is not a car for everyone. This AMG is the gold standard for ruining the natural order of street justice. Do you know what kind of mods you would have to make to your average Z28 to make nearly 600-horsepower? The S63 AMG has all of that and a start/stop function. That's just wrong. But instead of seeing this Mercedes as a harbinger of death for the good old days, we choose to see it as a sign for us to go out and work just a little harder because the rich just got richer, and we are not going to let them have all the fun, so we better catch up one way or the other!


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