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2014 Chevy Volt Drops In Price

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On: Fri, Aug 9, 2013 at 8:09AM | By: Chris Weiss

2014 Chevy Volt Drops In Price

Range anxiety doesn't apply to gas-electric hybrids like the Chevy Volt, but one of the other big negatives of electric vehicles does. Like other cars with large battery packs and electric propulsion units, the Chevy Volt suffers from a high price. When it launched in 2010, the Volt was a luxury car-like $41,000. Sure, if you qualified for the $7,500 tax credit that quickly fell to $33,500, but even that's rather expensive for a Chevy sedan. With competition heating up in the electric and plug-in hybrid market, the BMW i3 electric car detailed last week will start just over the original Volt at $42,000. Chevy is dropping the price of the Volt to a more manageable level. For the first time, buyers will be able to get a brand new Volt for under $30,000 (after tax credits).

Chevy cut the price of the second-year 2012 Volt by about $2,000, offering it at $39,995. It kept that price the same for the 2013 model year while improving some key specs, and it has now announced a rather dramatic price drop for 2014, cutting $5,000 off the sticker. The 2014 Volt will start at $34,995, which includes an $810 destination fee. For those who don't like to do math (including us), Chevy politely did it for us, stating that after the maximum $7,500 federal tax credit, buyers will lay out only $27,495.

"We have made great strides in reducing costs as we gain experience with electric vehicles and their components," said Don Johnson, U.S. vice president, Chevrolet sales and service. "The lower price and cost savings from driving on electricity provide Volt owners an unmatched balance of technology, capability and cost of ownership. The 2014 Volt will offer the same impressive list of features, but for $5,000 less."

The lower price still isn't competitive with straight-gas cars, but it is sure to make the Chevy Volt, which offers up to 38 miles of all-electric driving before the engine-generator kicks in another 300 miles, more attractive to buyers looking for a fuel efficient car. Bloomberg reports that Chevy implemented the price break, in spite of still losing money on every Volt sold, in order to remain competitive with other green cars, including the Toyota Prius and the Nissan Leaf. Both of those cars start at under $30,000 before tax incentives.

The 2014 Volt will roll into dealerships later this summer. While it remains largely the same, Chevy will offer a couple of new options, including Ashen Gray Metallic and Brownstone Metallic paint colors and a leather-wrapped steering wheel.


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