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The Aston Martin Cygnet: A Whole New Animal!

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On: Thu, May 6, 2010 at 3:05PM | By: Sherry Christiansen

The Aston Martin Cygnet: A Whole New Animal!

The new Aston Martin Cygnet is an innovative concept car that debuted at the Geneva car show this year, not only because of its small size (just over 11 feet long, smaller than the Yaris, and based on the Toyota IQ), but the luxury commuter will be available in a wide array of colors, including several animal prints. So whether you are into tiger stripes,zebra, or leopard print, or any other color combination imaginable, the Cygnet can accommodate your request.

According to an Aston Martin spokesperson, “Because the Cygnet is finished by hand, and not mass produced, in no other car in this segment can you exercise such a degree of personalization.”

The engine is available in only one size, and nothing mechanical will be upgraded on the car when it becomes available later this year, but the trim and color choices are expected to be nearly unlimited. The fully appointed interior is in keeping with other luxury Aston Martin vehicles, including hand-stitched leather, and the refined cabin made of aluminum and the composite material Alcantara.

The Cygnet was designed with a particular segment of the population in mind—namely those who already own an Aston Martin, such as the DBS or Vantage, and want to “zip around congested city centers, like London” without having to forego the luxury features they have become accustomed to.

The fit and finish on the Cygnet look rightfully Aston, except they are just shrunken and chopped up a bit. This is no match for the luxury sports car that Aston is well known for, but it is, perhaps, a brand new image for Aston Martin, who seems to be hopping on the green car wagon (without outwardly admitting it)—of course, the Cygnet gets better gas mileage than the V-8 DBS. However, Aston is not campaigning the new car for great fuel economy, but rather as “a luxury commuter car that can slip easily and unobtrusively into the city. . . a highly intelligent solution to urban mobility,” designed as a second car for those who do not want to “rack up mileage on their Vantage.”

Dr. Ulrich Bez, Aston Martin’s CEO stated, "The Cygnet Concept brings intelligence, innovation and artistry to the small car market. The Cygnet Concept represents the natural choice for those customers looking for a premium commuter car."

What will Aston Martin fans think about this new concept in a luxury car? The jury is still out, but the questions is: can a leopard really change its spots?

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imwithcoco | 3:08PM (Thu, May 6, 2010)

What a great way to tarnish your brand. I wonder if they will clip one of these to your key ring for each DB9 you purchase.


RoadKill | 5:22PM (Thu, May 6, 2010)

I think that One Smart Car is enough! does everyone have to make one? Next it will be Rolls Royce...eek gad!


imwithcoco | 8:48AM (Fri, May 7, 2010)

Expect many more of this type of vehicle. I'm sure the real motive behind Aston (and other manufacturers) are to meet the new CAFE standards. The new standards require all manufacturers to meet a 41 mpg fleet average by 2016.

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