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Infiniti Adds New VIP Treatment to 2014 Q50

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On: Mon, Jul 29, 2013 at 7:49AM | By: Chris Weiss

Infiniti Adds New VIP Treatment to 2014 Q50

Infiniti has nicknamed its new 2014 Q50 "the car that never forgets." While driver-specific memory for things like seat position aren't new, the Q50 takes the technology to a new level, offering a very personalized experience for up to four drivers.

Infiniti calls the concept "My car knows me," and it's available for up to four drivers per vehicle—three registered users and one guest. It covers settings in three areas: life on board, dynamic performance, and safety technology. Once a driver has adjusted these settings the way he or she likes them, the car remembers them.

The system works with Infiniti's intelligent i-Key electronic key. The key stores the driver's personal settings and can be updated and altered via the touchscreen infotainment system. When the driver gets into the car and plugs the key in, his or her personalized settings are automatically set up.

In addition to basics like seat, steering wheel, mirror position, infotainment, and climate control, the system can memorize the driver's driving and safety mode preference. The driver can dial in his preferred mode with the Driver Mode Selector, choosing from options like Standard, Sport, Eco, Snow (automatic only), and Personal. On some models, he can even further customize using the Personal mode, which allows him to dial in steering weight and response type.The driver can also customize safety systems.

The system works down to even the smallest details. The car can welcome the driver by name and display up to 16 photos of friends and family on one of its displays. Overall the system has 96 selectable settings across 10 functions.

The 2014 Q50 will launch later this year starting around $37,000. The available memory functions will vary between countries and Q50 models, engines, and transmissions. Each of the two i-Keys included with car purchase stores up to two sets of driver preferences.


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