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Dodge to Stick Around, Says Ralph Gilles

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On: Mon, Jul 22, 2013 at 4:17PM | By: Chris Weiss

Dodge to Stick Around, Says Ralph Gilles

Things really haven't been looking so good for Dodge. The company has been bleeding models profusely, and recent speculation questioned whether it would even exist at all half a decade from now. Yes, it definitely will, says a Chrysler Group CEO in a quote that illustrates the power of social media.

"Mr. Gilles, what is this I hear about Dodge being done away with in the future?" Instagram user @trj6610 inquired of SRT CEO and former Dodge boss Ralph Gilles.

"Dodge ain't going anywhere bud. They have the charger the challenger the Durango the dart. What you read on allpar is rumors. Dodge is doing great," opined @livnloudcom, to which Gilles responded:

"No worries@livnloudcom is correct, all rumors. Dodge is here to stay! It may get more focused going forward but not killed!"

Dodge has indeed been getting more focused, which is part of the reason it became the object of discontinuation rumors. In the years since Chrysler's financial troubles and Fiat relationship, Dodge lost its trucks to the new Ram brand and the Viper sports car to the new SRT brand. Heck, it even lost Mr. Gilles himself who moved from his previous role as Dodge CEO to SRT CEO. The Avenger will be discontinued, and models like the Durango and Grand Caravan have been cited as slated for discontinuation or moves to other Chrysler brands, leaving Dodge with few models left.

It seemed pretty plausible that Chrysler was slowly winding the brand down, but if we take Gilles at his word, which frankly trumps some speculation based on upcoming product plans, it'll stick around. It looks as though Dodge will be an all car brand. The Durango is expected to be replaced by a larger Jeep Cherokee model, and the Grand Caravan could easily resurface under the Chrysler brand. That would leave Dodge with the Challenger, the Charger, the Dart, and the Journey, as currently constructed. That's definitely "more focused."


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