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Hertz Wants to Be the King of Rentals

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On: Fri, Jul 5, 2013 at 8:00AM | By: Elizabeth Puckett

Hertz Wants to Be the King of Rentals

Hertz, the massive American rental car company with locations currently in 145 countries around the globe, wants to dominate and change the automotive rental industry. Their plans to run down the competition will make renting a car as easy as picking up a movie from an outdoor kiosk. If their new platform is successful, it could knock the other companies out of the water and make the traditional way we approach car rentals a thing of the past.

Late last week, Hertz made an announcement of its plans to broadly expand the services they offer. This project includes new vehicles and kinds of technology that will make it possible to complete a rental transaction during any time of the day or night—and customers will be allowed to keep the vehicle as long as they want without pre-existing reservations. To make this possible, Hertz plans on opening five times more locations in neighborhoods around the country.

If Hertz pulls this off, it will be a major game changer that would completely eliminate the need for picking up rentals during normal business hours from traditional locations like airports and bus stations.

Over the next few years, Hertz looks to have its vehicles in around 12,000 locations in the United States. These locations are set to include those like drugstores and other retailers. The goal is to make it possible to rent a car online through a computer or mobile device with an easy-to-use reservation system by Hertz. The rental process will be turned into a self-serve model that allows drivers to reserve over the web and visit a location within minutes of their house.

This move by Hertz is aimed at taking down rental car competitors like Enterprise which has over 5,500 locations in the U.S. alone—most locations are residential, unlike most Hertz spots which cater to national and international travelers.

By moving into the suburbs, Hertz will be able to capture the business of customers who have a last minute need for a car and those who are not using a car after landing from a flight. Their goal is to reach a local market by expanding into neighborhoods and offering round-the-clock rental services.

The rental car giant also wants to offer options that would make it hard for the competition to keep up. These options would include the ability to pick up from one location, and drop off at another—something competitors like Zipcar are unable to offer.

When these new stations and rental programs are made a reality, it will likely push their competitors to offer similar options—making renting a car as routine and easy as picking up milk on the way home from work!



Temsim | 2:54PM (Fri, Sep 18, 2015)

Well, it had been a great pleasure for me to meet Angela Wright, the one who is associated with MPV Rentals, as she assisted me to plan my weekend adventure tour with my family by booking a car rental at the competitive prices.

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