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GM Pickups Sweep J.D. Power's Quality Rating

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On: Tue, Jun 25, 2013 at 11:14AM | By: Elizabeth Puckett

GM Pickups Sweep J.D. Power's Quality Rating

General Motors has earned itself some major bragging rights lately with their extremely popular Chevy truck and GMC truck lineup. In the most recent J.D. Power & Associates Initial Quality Survey (J.D. IQS), GM swept the light-duty and heavy duty passenger pickup truck categories. The experts at ALG have also noted that the 2014 GM trucks will carry some of he greatest residual value amongst the newest full-size pickup trucks.

This annual ownership survey by J.D. Power & Associates presents information about the satisfaction with a new vehicle according to actual, un-biased consumers. More specifically, this measures driver satisfaction with the first ninety days of their new vehicle. This report has been published for 27 years and is a major resource for auto manufactures and dealers to find ways to improve their product and selling points.

General Motors was the winner this year with the trucks; it also dominated in many other areas as well. GMC ranked second overall in the 2013 J.D. Power survey, second only to Porsche. Chevrolet is in the top five for the first year ever since the survey was begun. The top five brands included Porsche (#1), GMC (#2), Lexus (#3), Infiniti (#4), and Chevrolet (#5).

GM pickup trucks ranked first and second in the large light-duty pickup truck class and the large heavy-duty pickup truck category. For 2013 models, the Chevrolet Avalanche and GMC Sierra 1500 tied for first place in the large light-duty category—the Chevrolet Silverado rounded out second place as the first runner-up. The Chevrolet 2500 and 3500 HD took first place in the large heavy-duty class—GMC’s Sierra 2500 & 3500 HD took second place in this category.

In addition to the J.D. IQS, General Motors is likely celebrating their recognition from ALG for the value of their half-ton pickups for 2014. ALG, the company that researches and monitors residual values of all vehicles, predicts that the 2014 Chevrolet Silverado 1500 and 2014 GMC Sierra 1500 are going to carry some of the best residual values for trucks. Higher residual values will probably mean better lease deals for buyers, which will further boost sales of GM pickups.

This is a huge turnaround for General Motors, who in only four short years underwent reorganization from a very public, very ugly bankruptcy. In addition to bankruptcy, they left a trail of very unhappy customers in their near-death reputation, due to quality issues. However, GM now seems to be on major rebound.


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