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New Service Brings the Test Drive to You

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On: Fri, Jun 21, 2013 at 9:07AM | By: Elizabeth Puckett

New Service Brings the Test Drive to You

A Seattle, WA company called Tred is hoping to revolutionize the way people test drive, and ultimately buy, cars. This company is providing test drive services to consumers in a way no one has ever done before. Basically, this service brings the cars to the interested consumers in hopes to streamline the way people buy a new vehicle. Tred is launching this service to the public for the first time—their level of success with the venture will likely have an impact on similar business models in the future.

What Tred is offering is an on-demand service which delivers test drives to the homes and offices of the people of Seattle. This service will be, at least initially, available only in the Seattle area.

For a flat fee, interested buyers will be able to place an order for a test drive of the vehicle they are thinking about buying. Once the request is made, the automobile is delivered by auto experts at Tred. The employees who deliver these vehicles are trained to offer the same personalized service you would find at a new car dealership. Tred professionals are well trained in offering demonstrations of the features and walking the customer through the hour-long test drive—they will also be trained to handle all of the complex questions a consumer is likely to ask.

Tred’s service is available to Seattle drivers at a flat rate of $19—this price includes up to two vehicles delivered to their location. This is good way to compare similar models, or choose between two completely different vehicle classes (think minivan vs. SUV). When the test drive is over, the consumer will receive a resource and information packet for purchasing a model they test drove, if they so desire.

There’re many different advantages to this service for both consumers and new car dealers. This process is obviously more convenient and saves time for the buyers, but it actually reduces the cost of shopping for a new car. Customers can go straight to the dealer with their model in mind, ready to buy, saving a whole day’s worth of test driving different models while getting a high pressure sales pitch from the representative. Dealers are able to get these buyers through the paperwork quickly while allowing their sales employees to offer help to those customers who are still shopping.

Seattle is probably only the first in many different cities across the country to have such services available to residents. If Tred proves to be successful with this service, it will likely inspire similar operations to follow suit.


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