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2013 Toyota RAV4 Going Strong

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On: Thu, May 9, 2013 at 9:24AM | By: Chris Weiss

2013 Toyota RAV4 Going Strong

Toyota calls its RAV4 the first crossover SUV, and the model is certainly one of the more well-known crossovers on the market. Thanks to a consumer-centric redesign, the model is experiencing stronger sales than ever.

"Sales of the new RAV4 have been tremendous," said RJ Romero, chief executive officer of Tustin Toyota in Tustin, Calif. "Our buyers really like the new styling, including the new rear liftgate and the removal of the spare tire from the rear door. They also tell us they feel the new RAV4 is a great value as it is loaded with key standard equipment that is important to them. Our only challenge has been keeping our inventory well-stocked to meet the heavy demand."

The new RAV4 started hitting dealerships in January and experienced a 10 percent year-over-year sales increase in February, its first full month on the market. In April, sales were up 17 percent versus April 2012 RAV4 sales.

Toyota introduced the 2013 RAV4 at the Los Angeles Auto Show last November. With sales of small crossovers growing, and the RAV4's popularity waning when compared to competitors like the Honda CR-V, the redesigned model is of great importance to Toyota. Its new look features a "a progressive silhouette, with a sleek-sloping roofline and an aggressive character line." The rear door makes a transition from the traditional side-hinged door to a liftgate.

The 2013 RAV4 also enjoys a fuel economy boost. Not only did Toyota drop the V6 engine option available on the 2012 version, but the 2.5-liter four-cylinder with six-speed automatic boosts the front-wheel drive RAV4's EPA rating to 24 mpg city/31 mpg highway (versus 22/28 on the 2012 model). AWD models get a22 city/29 highway mpg rating.

The 2013RAV4 sells in three trim levels—LE, XLE, and Limited. Among the features that have proven popular with buyers are the standard Display Audio with a 6.1-inch touchscreen and integrated back-up camera, Eco and Sport modes, and 60/40 split-folding and reclining rear seats. The XLE and Limited trims have available navigation with Toyota’s Entune multimedia system.

"When developing the new RAV4 we spent a lot of time talking to consumers to understand what they wanted and needed in a small SUV," said Bill Fay, group vice president and general manager, Toyota Division. "We have met those needs and now, since its launch, the new RAV4 is one of the fastest selling vehicles in the Toyota line up."

Bloomberg reported last year that Toyota planned to reach 200,000 RAV4 sales this year.


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