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Infiniti Confirms 550-HP Flagship

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On: Wed, Dec 26, 2012 at 4:11PM | By: Chris Weiss

Infiniti Confirms 550-HP Flagship

After much ado and "will it or won't it" was made about the possibility of an Infiniti flagship, Nissan's luxury brand has confirmed that it's working on a 550-hp "performance machine." The new car is part of a "massive product offensive."

The confirmation was made in a message sent to Infiniti owners and fans. The greater subject was a change in the company's model-naming structure.

"Our new advanced technology engines under development will be smaller, lighter, more fuel efficient yet more powerful," wrote Johan de Nysschen, President Infiniti Motor Company. "And we will introduce some exhilarating performance machines in the future. I'm sure you will agree, it would be a bit odd to have a powerful, luxurious and refined V8 powered Infiniti M56, then position a new high-tech 550+ horsepower performance flagship for the Infiniti M range above it, using a potent charged induction V6, but then call it Infiniti M30, which we would be obliged to do, following our current naming logic."

The discussion of the M56 and M30 suggests that the model will be a sedan, which is bittersweet. It's certainly better than an SUV flagship, but it's not a coupe like the Emerg-E or Essence.

In terms of its nomenclature, Infiniti plans to make things quite simple and universal. It will drop all the separate "EX," "JX," etc. ranges and simply use "Q" for cars and "QX" for crossovers. Double digits following the letters will indicate the model's position within the greater Infiniti line, based solely on price, not size or engine displacement. No mention of four-wheel-drive will be included in the model names.

Infiniti previously organized vehicles into different lettered model lines followed by numbers derived from the displacement of the engine. The new naming structure should be easier for consumers, particularly those new to the brand, to follow.



CarGuy | 8:50PM (Sat, Mar 2, 2013)

What Nissan should be doing is bringing back the 300ZX brand to compete with the new Toyota Supra being built. I loved my 86 and 95 300s great cars.

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