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Nissan Reveals EXTREM Concept Car

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On: Thu, Oct 25, 2012 at 3:53PM | By: Chris Weiss


Nissan Reveals EXTREM Concept Car

It may not exactly define its own genre, and it may not be all that "extreme," but the EXTREM concept is a pretty attractive small crossover that would look great in Nissan's line-up. Unfortunately, it doesn't plan to produce the car, and if it does, it's likely to be introduced to the Brazilian market first, and possibly only. It gives us a feel for what a sportier crossover of the future might look like.

Nissan sticks with its story about creating a new genre by calling the EXTREM an "urban compact sports car." Just one look at it, however, and you're probably thinking "restyled, sporty Juke." In fact, the EXTREM is nearly 11 inches shorter than the Juke. It's also significantly sportier and more attractive, in a more organic way than the Juke R or Nismo. Nissan uses a sloped roof and muscular body to create a sports-car look. The wraparound glass, LED head and tail lamps, and floating roof rails add extra distinction.

Sporty is half of the EXTREM's personality; rugged and able is the other half. It is able to navigate the roughest parts of the "urban jungle" thanks to its high clearance, enhanced wraparound visibility, aluminum skid plate and available four-wheel drive with torque vectoring. The roof rails and two-tier hatchback luggage compartment add hauling capability.

"We call it Baby Beast," said Robert Bauer, Senior Design Manager for the project at Nissan Design America. "We see it as an urban rally car, a tough little street fighter that can handle the urban jungle with agility and confidence."

The EXTREM wasn't made for just any urban jungle. It was designed specifically for young, urbane commuters in the Brazilian market. San Diego-based Nissan Design America partnered with Brazilian designers in developing the car for the Sao Paulo Motor Show, which began this week. Nissan believes the car could provide an attractive alternative to what it frames as conservative, utilitarian options available on the Brazilian auto market. The bright orange "Solar Cortex" paint scheme was developed to mimic Brazil's colorful nature.

Nissan doesn't plan to develop the EXTREM into a production car in the immediate future, but it does mention that some of its styling may find its way into production in Brazil and elsewhere.

"EXTREM suggests that exotic and exciting design need not just be reserved for expensive cars. It shows that innovative, sophisticated design can be made in a clever, attainable way. EXTREM is one of our answers to this possibility and it opens an exciting new chapter in our design relationship with Brazil," said Shiro Nakamura, Nissan's Chief Creative Officer.


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