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Nissan To Introduce 'New Genre' To The Automotive World

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On: Thu, Oct 18, 2012 at 5:13PM | By: Chris Weiss

Nissan To Introduce 'New Genre' To The Automotive World

The Sao Paulo Auto Show may not be as big a spot on the radar as Paris or LA, but Nissan appears to have some big plans for this year's show. The automaker has teased a concept that it says will be a "unique new genre to the automotive world." 

Automakers don't have much shame when it comes to hyperbole about events, so we're not taking the new genre thing too literally until we actually see it. From the two teaser pictures, the concept appears to be fairly aggressively styled and looks like it could be a convertible, which was the subject of Nissan's last genre creation. Of course, the car is cut off in the photos, so it could very well be a hard-top.

"The showcar will dazzle on two counts," says Nissan vice president and creative chief Shiro Nakamura. "It is a genuinely new and exciting concept, and it will explode with energetic design and impressive color that fully express our impression toward the country. When our designers arrived in Brazil to start work on the project, they loved the vibrancy and passion of the country but were a little surprised in the rather conservative colors of the cars on the streets. They all seemed to be monochrome - silver or black. Finally, they've made sure our showcar might have a color as lively as the country."

The concept car is indicative of the importance Nissan places on the growing Brazilian market. The Japanese automaker doubled its sales there last year, accounting for 2 percent of the total market, and it plans to grow that number to 5 percent by 2016. Nissan is building a new plant in Resende, which it plans to open by 2014.

The Sao Paulo show opens to the press on October 21 and to the public on October 24.

Photo Gallery (click a thumbnail to enlarge)


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