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Fiat 500 Beach Cruiser Heading To SEMA

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On: Thu, Oct 18, 2012 at 10:39AM | By: Chris Weiss

Fiat 500 Beach Cruiser Heading To SEMA

The Fiat 500 hasn't exactly received a warm welcome since coming to the U.S., but maybe that's because people still think of the minicar (and Fiat in general) as too European. Maybe the car needs more of an American vibe, and what better way to supply it than with a nostalgic surf motif.

The Fiat 500 Beach Cruiser is one of about two dozen custom cars that Fiat/Chrysler brands will be bringing to the SEMA show at the end of the month. The Beach Cruiser's widened body is painted matte gray and includes a set of bulging fender flares. The prototype Mopar wheels get some red paint that offsets the gray. Satin, brushed finish decorates the center caps, door handles, mirrors and front fascia elements. The Mopar hood and rear deck lid get hot rod-style accents.

Of course, a beach-inspired cruiser would be incomplete without a place to mount your surfboard, and the rack on the Fiat is its most visually compelling element. It includes boardwalk-inspired wooden slats that provide a twist on the classic woodie look. A custom surfboard is secured on top.

Themes from the outside continue inside, where driver and passenger find satin brushed bezels and wood floor slats. The vinyl seats get red-and-white "beach towel" inserts, and a hula girl on top of the dash provides a finishing touch.

Style is clearly the focus, but the 500 Beach Cruiser does get a few performance upgrades, including Mopar exhaust, cold air intake and strut tower brace.

The SEMA show begins on October 30, and Fiat/Chrysler will display plenty of other vehicles across the brand portfolio.


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