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When Will It Stop? Now Rolls Royce Thinking SUV

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On: Tue, Oct 2, 2012 at 10:00AM | By: Chris Weiss


When Will It Stop? Now Rolls Royce Thinking SUV

In a world where both Lamborghini and Bentley are working on SUVs, nothing should be surprising when it comes to automakers and SUVs. And yet, a Rolls Royce SUV is still a bit of a surprise. It may never come to pass, but the other ultra-luxury company is considering the option.

In a discussion with Rolls Royce board member Harald Kreuger, which also revealed some potential Mini models, Inside Line learned that Rolls Royce is considering developing an SUV. Thankfully, they're in the early stages of the process, so there's a possibility that the Rolls SUV is never heard from again.

Rolls wants a third model, and an SUV is one of the semi-logical directions that it could go. With Bentley working on its own EXP 9 F, and other sporting and luxury brands building or considering SUVs, the ultra-premium SUV is on its way to being a thing. And why wouldn't one of the only brands that can truly call itself 'ultra-premium' want a slice of the pie?

Another (more attractive) option that Rolls Royce is considering is a flagship that would sit atop the $450,000 Phantom Drophead Coupe. Inside Line doesn't appear to have any details on the make of that model, but it does say that it would be "substantially more expensive" than the Phantom Drophead Coupe. Maybe it's thinking of giving Bugatti some competition in the "world's most expensive" sedan market ... but probably not.

Rolls Royce will also expand its two current lines - the Ghost and Phantom - by adding different variants, including some limited edition models.

We had hoped Rolls Royce would follow Ferrari's lead in denouncing the possibility of an SUV. Now we'll just have to hope that it hits "reject."




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