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Land Rover Considering Smaller, Sub-Evoque SUV

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On: Mon, Sep 24, 2012 at 5:17PM | By: Chris Weiss


Land Rover Considering Smaller, Sub-Evoque SUV

The lines between automakers continue to blur. Mini gets bigger and bigger and SUVs get smaller and smaller. Land Rover is considering building a subcompact SUV to slot below the Evoque, its smallest model to date, according to a conversation with Auto News Europe.

Land Rover's design chief Gerry McGovern told the publication: "Certainly, I think we can go smaller. In a world focusing on sustainability you could argue that smaller and lighter is the way to go."

While some purists may scoff at a small Range Rover like the Evoque, the model has been quite successful for Land Rover. It won the North American Truck of the Year Award at the 2012 North American International Auto Show and has performed well in terms of sales. The model helped Land Rover rally to a 45 percent sales increase in December of last year. According to data cited by Auto News Europe, European Evoque sales for the first half of the year (27,685) nearly equaled European sales for all other Land Rover models (29,891). Its numbers indicate total Evoque sales are around 90,000 since last year's launch.

It's no wonder that Land Rover thinks it can go smaller. And since every other automaker keeps coming out with smaller and smaller SUVs and CUVs, why not the company that specializes in them? People clearly want smaller, more efficient utility vehicles, and it's not like Land Roveris all that interested in making real off roaders anymore.

In addition to the sub-Evoque crossover, Land Rover may build a larger Evoque model.




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