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Nissan Reveals 2013 Pathfinder On Facebook
Now that Facebook has a footprint that leaves traditional media outlets dark green with jealousy, many companies skip the traditional press releases and trade show debuts in favor of Facebook announcements. We've seen it more and more in the auto industry, and the latest example is the unveiling of Nissan's new Pathfinder.
Instead of waiting for Paris or another major auto show, Nissan chose to reveal the 2013 Pathfinder during a hot, lazy late-July day. It will hold a more official unveiling event on Friday, August 3. Nissan foregoes the shadowy, out-of-focus teasers in favor of full photos to get some buzz going for Friday's event.
The 2013 Pathfinder takes a move in the same general direction as the greater SUV market. Like other SUVs before it (Ford Explorer and Dodge Durango, to name two), the 2013 model makes the move from truck-like body-on-frame construction to car-like unitized construction. And it brings the looks to match. Its rounded surfaces have more of a crossover feel than the harder edges of the 2012 Pathfinder. Gone are the hard corners, straight edges and defined wheel arches of the current model, replaced with more cookie-cutter crossover styling. It bears some resemblance to the Infiniti JX, with which it shares a platform.
Basically Nissan has taken one of the few SUVs that still acts and looks like a truck and turned it into another car-like crossover, perhaps the perfect big brother to the Murano, Rogue and Juke. Those looking for something with any semblance of off-road-worthiness now have one less option, and if the few Facebook comments we read are any indication, folks are already missing that option. To be fair, there are a good number of positive comments, too.
On the plus side, the 2013 Pathfinder is expected to deliver up to 25 percent more fuel economy than the 2012 model's 15/22 mpg numbers. We'll have more information after Nissan's full introduction later this week.
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Posted In: Car News, Reports
Tags: Nissan, Pathfinder, SUVs, new cars, debuts, Facebook
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