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2014 Chevy Silverado Officially Teased! (Video)

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On: Fri, Jul 13, 2012 at 5:15PM | By: Chris Salamone

2014 Chevy Silverado Officially Teased! (Video)

Going on years, industry analysts have drooled with anticipation over what will likely be the greatest slugmatch in the American automotive realm over the next decade, or the introduction of a new generation of half-ton pickup trucks. Chevrolet, it would seem, is leading the pack of Detroit’s Big Three in an effort to generate preemptive media buzz.

For the first time ever, we have official General Motors footage of what the incoming Chevy Silverado will look like and, more importantly, how it will drive with weight in tow. Because, as any true American knows, a pickup truck is only as good as the bragging rights the vehicle affords.

In this case, we’ve got an accelerating Silverado travelling uphill on a windy mountain pass with a substantial rear load. Although the video remains silent, we can still imagine a throaty roar, the wind in our hair, and an utter lack of concern for truck capability.

The 2014 Silverado appears solid, confident, and poised for attack.

So far, all we know is that the 2014 Chevrolet Silverado will begin production next year, in 2013. Aesthetically, GM is expected to follow market trends – emphasizing a larger grille, headlights and taillights. And, more generally, we can assume the truck will have significantly improved aerodynamics and possibly engine options. It would not be surprising to see an all-new Silverado with a bump in fuel economy.

Released just yesterday, the video shows the next generation Chevy Silverado being tested at or near GM’s company proving grounds in Yuma, Arizona.

Otherwise, our best guess is that GM will sit tight with Silverado specs until Ram Trucks or Ford responds. Since we know that all three brands are due for a half-ton overhaul, it would be plain taboo for Chevy to rush into the game with all cards exposed before the other players have had a chance to ante up.

That is, unless GM believes the 2014 Silverado to be that much better than the competition. And judging by Ford’s recent preview of the 2013 F-150 – which basically amounted to an updated 2009 model with more options and enormously disproportional side mirrors – it may be possible that Chevy will edge out at least one competitor.

But until we get to physically see and drive the new Silverado, the jury must remain in an enthusiastic, yet patient deliberation.


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