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This Is What Happens When You Crowd-Source An Aston Martin

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On: Fri, Jul 6, 2012 at 2:51PM | By: Chris Weiss


This Is What Happens When You Crowd-Source An Aston Martin

Sometimes, relying on the crowd for information and insight works out well, like in the case of the Local Motors Rally Fighter. Sometimes, it does not, like in the case of the new Aston Martin DB9 1M.

Last fall, Aston Martin announced that it would build a special edition Millionth Fan Car to recognize hitting one million fans on Facebook. Since the car was conceived to honor its fans, Aston gave those Facebookers some input. In a manufacturing by consensus campaign, Aston relied on Facebook fans to pick out the model, trim and options of the car.

At some point, something went horribly wrong. The choice of the 2012 DB9 was a good one, and we actually kind of dig the blue exterior and its wavy white lines (Aston calls it the 'Aero wrap') - not that we'd buy it, but it looks good in a loud "special edition" sort of way. But the silver wheels, white grille and white-out taillights are just overkill. Then, when you peer into the cabin, only to realize there's an Obsidian Black and Spicy Red interior that completely clashes with the blue exterior, you start to think that maybe Aston Martin's fans organized some serious trolloling. The thing is a mess.

Aston revealed the car last month at its Gaydon headquarters. A few Facebook fans were there for the reveal.

Luckily, Aston says the car marks the end of its commemorative campaign. Something tells us they won't be running a similar crowd-sourced campaign in the future.


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