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All-New SRT Rumors Churn, Roadster Or Truck?

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On: Tue, Jul 3, 2012 at 11:37AM | By: Chris Salamone


All-New SRT Rumors Churn, Roadster Or Truck?

In this upcoming September’s issue of Motor Trend magazine, readers will be treated to the possibility that three, and not two, SRT vehicles will eventually hit the road. For those of us currently counting, so far we know that the 2013 SRT Viper and 2015ish SRT Barracuda we be the SRT brand’s first two ponies out of the gate.

But Motor Trend speculates that another, altogether different, model will round out the nascent SRT lineup. The trouble is, of the two possibilities listed by author Mike Connor…neither seems like a viable option.

Way back in 2007, Dodge released a concept roadster aptly named the Demon (pictured above). And it’s possible that SRT might branch out into the ‘compact’ roadster segment, sort of like Mercedes-Benz offers the baby SLK to the grown up SL model.

The issue with a potential roadster model is that Mazda and Fiat just locked hands in a joint effort to create a new RWD Alfa Romeo and next-gen MX-5 Miata. A newly-minted SRT roadster could possibly share the same platform, but then the companies would have three or more models worldwide sharing the same DNA.

This would normally be a good business move, for streamlining production, but the sporty roadster market is relatively small compared to SRT’s other, more macho option.

Enter Ford’s F-150 SVT Raptor. Industry analysts thought the Raptor would crash and burn. But, just in the first quarter of 2012, Ford sold 35% more Raptors than in 2011 – making a staggering 15,000 unit year possible for 2012. These are figures which Chrysler is undoubtedly watching.

We all remember the Dodge Ram SRT10 from the days of old. Perhaps SRT will train the next generation Ram Truck in the art of extreme off-roading. And while Motor Trend leans more toward the possibility of a new roadster, the success of Ford’s F-150 SVT Raptor and the recent popularity of all-terrain overland vehicles might lend weight to the argument for an SRT truck.

Regardless, speculation at this point is just…well…speculation. SRT will undoubtedly expand as time goes by. Today’s automotive market will look like a completely different landscape when 2015 rolls around and SRT might suddenly feel compelled to go in a completely unexpected direction.

You never know, if fuel prices continue on an upward trend, there’s always the possibility of reviving the Neon SRT4 (aka juiced-up Dodge Dart).




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