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Chrysler Launches 'Imported From Gotham City' Campaign (Video)

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On: Fri, Jun 29, 2012 at 10:59AM | By: Chris Weiss


Chrysler Launches 'Imported From Gotham City' Campaign (Video)

After the success of its "Imported From Detroit" campaign, Chrysler is always eager to put a new spin on the theme. In recognition of the much anticipated The Dark Knight Rises film, the automaker has released a new ad campaign entitled "Imported From Gotham."

Gotham is the fictitious New York City-like metropolis setting of the Batman comics and movies, for anyone that hasn't been paying attention to decades of Batman movies, television shows and comic books. In a garage deep in the heart of the city, a team of mechanics outfits a Chrysler 300 for sharp vigilante justice.

A 30-second version of the "Imported From Gotham City" spot debuted on NBC last week, and the 60-second spot debuted online. Chrysler's take is one of two commercials that will be created in conjunction with the film. The second will be crowd-sourced via the "Imported from Gotham City" contest, which invites fans to develop their own co-branded commercials. Chrysler is providing the tools in the form of 300 clips, footage from the film and music that they can remix into original commercials.

Chrysler will put a gallery of submissions up for vote on July 30, and Dark Night trilogy director/writer/producer Christopher Nolan will select the winning entry from among the top three. The winner will receive a trip to Hollywood to finish his ad with a professional editor and a trip to New York City to attend the red carpet premiere of The Dark Knight Rises. The commercial will air on television around the time that the movie hits theaters.

Chrysler's new spot is okay, but we have a feeling that something better will rise to the top of the crowd in the contest.




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