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Hyundai Genesis Races An Arrow (Video)

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On: Wed, Jun 20, 2012 at 10:08AM | By: Chris Weiss


Hyundai Genesis Races An Arrow (Video)

We'd think that the Hyundai Genesis (especially the 3.8-liter V-6 model) would be ill-equipped to race an F16 fighter. It might be able to handle a skydiver, but Hyundai thought that a soaring arrow would be a better fit. The automaker put the sports coupe to the test against a masterfully aimed projectile.

We're calling it now: 2012 is the year of the air-land race. Maybe it's just a coincidence, but every time we turn around, there's a new odd-ball race between a sports car and some type of stereotypically speedy air vessel.

In the latest such battle, Hyundai asks the question: "Can a car go faster than an arrow." While I never actually thought about it and couldn't care less in the long run, the manufactured question certainly has me wondering. Can it? It's safe to assume that since Hyundai made a whole video around it, it can. The video is part of Hyundai's New Thinking, New Possibilities campaign.

After getting some elaborate camera equipment set up and tinkering around with scale models, Hyundai sets out to answer its own question. It's careful to say that the footage is 100 percent real with no digital trickery. Since it's a question of speed and not acceleration (we'd have to doubt a car on the pavement could get up to speed as quickly as a sprung arrow in the air), Hyundai lets the Genesis get up to speed ahead of time. When it reaches the archer, he lets the arrow soar and the two vessels race 100 meters to the finish line.

The Hyundai explodes past the target and goes on to paint a beautiful circle in rubber with a series of screeching donuts. Are the donuts the spoils of victory or the frustration of defeat? You can find out within about a minute and forty seconds' time:




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AutoHistory | 7:58AM (Fri, Jun 22, 2012)

But can a Hyundai Genesis catch an arrow?



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