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Nissan Gets Down With The Juke Box

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On: Wed, Jun 20, 2012 at 2:23PM | By: Chris Weiss


Nissan Gets Down With The Juke Box

Nissan sure knows how to have some fun with its strangest car. We thought the production Juke Nismo would be the only new Juke we'd see at the 24 Hours of Le Mans, but Nissan had other ideas. It introduced the whimsical 'Juke Box' at the event. If you thought that bass-thumping audio system you had in high school was the shiznit, you were sadly mistaken.

The Juke Box isn't just a special edition Juke, it's a sound system that Nissan claims is the "world's ultimate mobile sound system." Given that Nissan's not really an audio company, it teamed up with the Ministry of Sound, a global entertainment group whose 'Box' nightclub sound system design inspired a miniature version. Audio expertise was provided by Martin Audio, the same outfit that designed Ministry of Sound's Box.

Nissan explains in its announcement: "In 1991 Justin Berkmann, one of the clubs founders, alongside James Palumbo and Humphrey Waterhouse, created a club never seen before in Europe; where the music and sound system came first. The pair created the ultimate club sound system - 'The Box' - a five-sided room within a room that was acoustically perfect, and is still considered today to be one of the best sound systems in the world."

The parties scaled that down into an 18,900-watt, 150-decibel system that can be fitted to a Juke crossover. By "fitted to," we essentially mean speakers hung and stuffed into every corner of the small crossover. The system has two 18-inch subwoofers wrapped in custom-built enclosures, along with mid-high enclosures. Nissan says the system isn't just a juiced-up bass machine; it also was built with an ear toward high quality audio. The car is also outfitted with a full-on PA system with DJ booth and lighting

The Juke Box made its debut at the 24 Hours of Le Mans last week.

You can check out the Juke Box in the video below. Since you can't really experience the sound system through your tinny computer speakers, Nissan will be touring around Europe with the party Juke this summer. A series of exclusive DJ sets will be recorded at Juke Box events and broadcast via Ministry of Sound's digital radio channel. Fans can also tune in to the events and even request songs via a new widget that Nissan will install on its Facebook page.

We're guessing there are no plans to offer the Juke Box on actual Nissan models, but equally strange things have happened.


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