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2013 Hyundai Equus Breaks $60,000 Mark

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On: Tue, Jun 19, 2012 at 12:45PM | By: Chris Weiss

2013 Hyundai Equus Breaks $60,000 Mark

A decade or two ago, the proposition of a $60,000 Hyundai would have caused an eruption of laughter. But these days, Hyundai has grown its reputation and upped its reach to higher ends of the market. Until it creates a distinct luxury brand, we'll have to get used to Hyundais costing up into the $60,000s. The 2013 Equus starts at just over $60,000.

Hyundai announced last week that the 2013 Equus will start at $60,150, after the $900 destination charge. That's only $250 more than last year's model, but it pushes the base price of the Equus over the $60K mark.

Outside of a new White Satin Pearl exterior/Saddle interior color option, the 2013 Equus remains largely unchanged from the 2012 model. It's powered by Hyundai's award-winning Tau V-8 worth 429 hp, with eight speed automatic transmission. The engine drives the rear wheels.

Though some people may never be able to accept the idea of a Hyundai luxury sedan, the Equus definitely looks upscale. Hyundai uses LED lights, chrome accents and defined lines to give the Equus a sense of elegance. Inside, elements like the leather seats, wood trim and leather-wrapped instrument panel carry the baton. Features include a massaging driver seat and infotainment system.

The 2013 Equus is offered in two models: the base Equus Signature and the $67,150 Equus Ultimate, which adds a package of features, including forward-view parking and cornering camera, reclining rear seats with powered headrests, cooled rear seats, rear-seat entertainment system, and even a rear-seat refrigerator.

Equus buyers can enjoy Hyundai's "Your Time, Your Place" buyers experience, in which a Hyundai representative brings the Equus to their homes for a personalized shopping experience. With the "At Your Service" repair policy, Hyundai picks up the car for service and drops off a loaner vehicle.


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