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Mini Releases 'Britalian Job' Video

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On: Mon, Jun 18, 2012 at 10:00AM | By: Chris Weiss


Mini Releases 'Britalian Job' Video

Mini has always seemed quite attuned to its British heritage. It's not all surprising, therefore, to see it milking this summer's London Olympics for all it's worth. Mini already introduced a special edition of Olympic proportions, and now it has released a video clip called "The Britalian Job."

As you probably guessed, the Britalian Job is a play on the 1969 film (remade in 2003) The Italian Job. Mini says the film was created to celebrate its partnership with Team Great Britain and Paralympics Great Britain.

If you're wondering what a 40-year-old film set in Italy has to do with the London Olympics, well, we'll say Mini, this video, and not much else. Mini Coopers were featured in both Italian Job movies, and Mini's video is a homage to the original. The video does its best to tie the caper theme with the Olympics, though bike jumps, straight lines and Minis burrowing through cramped spaces are really the only reasons to watch twice.

Mini has a Web page (linked below) where you can watch the video, browse the London 2012 Edition Minis and even record a "roar" for Team Great Britain.

Mini explains the short with more zest than we can muster up: "Get set for five minutes of stunt-packed pedal to metal action. Starring our red, white and blue London 2012 Edition MINIs. And Daley 'The Guvnor' Thompson. We've only gone and paid homage to a movie classic. Do yourself a favour, whack that play button."

Whacking the play button really is the best idea. There's not much more to say that wouldn't be better explained by watching the action-packed clip.




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