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Sound The Keyed Fiddle's Dirge, V40 Not For US

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On: Thu, Jun 14, 2012 at 11:03AM | By: Chris Salamone


Sound The Keyed Fiddle's Dirge, V40 Not For US

Since first glimpsing the Volvo V40 on a snowy sojourn in December of 2011, it was love at first sight. My second car was a Volvo and the company will always hold a warm spot in the dark and often confusing recesses of my blood pump. But the V40 is more than just your average, run of the mill, Volvo. This is a vehicle which harks back to the days of yore, when Volvos were safe, practical, and surprisingly fun.

Unfortunately, though, no matter how much we adore the V40, Volvo is playing hard to get. The V40 is not bound for US soil – so far.

As usual, Autoblog is on the case. In a First Drive and review posted just recently, the company’s master wordsmith Matt Davis stated: “We are adamant, however, that without the United States on the list of the car’s recipients – and the US is still Volvo’s number one market by some margin – another terrific model with huge potential will most likely end up as a European footnote…bringing the V40 might actually allow the company to gain back the favor it has lost over the past few years.”

Based on the underpinnings of the current Ford Focus, Volvo’s all-new V40 is then loaded to the brim with nifty upgrades – including the front suspension and steering from the company’s larger cousin S60 and big brother V60. Interior and exterior aesthetics also take a drastic turn from the Ford Focus, highlighting the future of Volvo’s design theme.

So far we don’t know much about how the T4 engines or T5 will perform, other than the obvious level of sportiness which we’ve grown accustomed to in Volvo models of late. What we do know, however, is that the industry first exterior pedestrian airbag looks like it might come in handy, Grand Theft Auto style. And the company is also planning an R-spec version and eventual all wheel drive XC40 variant.

True enthusiasts will no doubt combine the two concepts in their minds, forming a quasi Rally Fighter RXC40 – picturing Local Motors Rally Fighter with the Volvo badge, of course.

Getting back on track, the incoming Volvo V40 could make a great fit for the United States. The luxury hatch market in the US is understocked and underwhelming at the moment, with Mini and Audi up front. Enter The V40, and Volvo will have at least one customer on the pre-order list.


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