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Jaguar Hits The Web In Response To Mad Men Episodes

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On: Fri, Jun 8, 2012 at 1:13PM | By: Chris Weiss

Jaguar Hits The Web In Response To Mad Men Episodes

As you know quite well if you watch, much of this season of the popular AMC series Mad Men has centered around the Jaguar brand. The lead characters of the show have worked overtime - including in some rather unconventional ways - to win the business of the luxury car brand and help cement their ad firm's reputation.

While that may seem like great advertising for the Cat, much of the portrayal of Jaguar cars - and executives - has been less than flattering. Not only has Jaguar been watching, it's been hitting the Web to defend itself and offer insights.

Though Jaguar is portrayed as a sort of holy grail in getting the young Sterling, Cooper, Draper, Price firm off the ground, it's all too clear that it's not deemed the car brand of choice during the 1960s. While working on their pitch, firm executives note the car's poor reputation for reliability, joking about how you need to carry a huge box of tools just to take a drive. And when one main character tries to commit suicide by way of exhaust pipe, his plan is foiled by a stalled Jaguar engine.

Real, modern-day Jaguar executives have been paying attention to the show's portrayal and conveying their thoughts via Twitter and blogs.

"Loved the pitch, didn't love the process," Jaguar tweeted in regards to the agency's wooing of Jaguar, which included taking an executive to a brothel and setting up sexual liasons between one of the agency's secrataries and a Jaguar dealership representative.

"You see it when we see it: We cringe, we laugh, we smile," Jaguar North America spokesman Stuart Schorr told the Detroit News. "Our job is to sell cars, not to defend the morality of our fictional executives."

On that front, the Mad Men exposure has been somewhat helpful. Jaguar says that it's seen an increase in interest in the brand. However, there hasn't been any discernible impact on sales.

Like the general Mad Men-watching public, Jaguar says it's been unaware of the extent of its portrayal on the show. Producers contacted it about a few details, but Jag execs have remained on the edge of their seats throughout the season in terms of what happens with Jaguar next. If you're interested in how it's played out at Jaguar HQ, take a look at the rundown that Schorr and North American vice president David Pryor gave to Jalopnik.

If you want to see Jaguar's take on this Sunday's season finale as it unfolds, you can follow at @JaguarUSA, Facebook.com/JaguarUSA page and www.InteractiveJaguar.com.


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