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Chevy Rolls Out A Social Network For Car Fans

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On: Mon, Jun 11, 2012 at 10:53AM | By: Chris Weiss

Chevy Rolls Out A Social Network For Car Fans

GM may or may not be all that savvy at navigating social media advertising, but that doesn't mean that it doesn't embrace the social format. Chevy has launched its own social network called The Block, which it describes as "social media for gearheads."

The Block, which is still in beta form, is sort of like an online car club, where enthusiasts can chat, share pictures and talk about projects. Expect to find all kinds of pictures, stories and enthusiasm involving cars of all kinds.

Jim Campbell, General Motors U.S. vice president of Performance Vehicles & Motorsports explains in a statement, "Whether you’re into street rods, muscle cars, trucks or late-model performers, it is designed for enthusiasts of all stripes to share their experiences and talk about their projects with like-minded people who share a passion for building, racing and enjoying cars and trucks."

While there are a ton of car enthusiast websites, forums and networks that provide much the same features, one advantage of being dialed directly to Chevy is that The Block will serve as a platform to share news, insight and advise. Chevy indicates that its engineers and insiders will be active on the network, providing answers and information specific to Chevy products. The Block will also serve as the news site for Chevy racing, performance, and parts and accessories, and Chevy will also share greater company news through the site.

Those that sign up for The Block will be assigned a QR code, designed to be placed in the window of their vehicles. Other enthusiasts can scan the code with their smartphones and bring up the users' profile with pictures, videos, restoration history, racing pedigree, etc. That might not work out so well on the open road, but it could be a fun feature at car shows filled with members of The Block.

You can check the Block out at www.theblock.com or by scanning the QR code above.


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