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Mercedes SLS AMG Sets World Record For Running Down Golf Ball

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On: Tue, Jun 5, 2012 at 12:00PM | By: Chris Weiss


Mercedes SLS AMG Sets World Record For Running Down Golf Ball

If you pop open the Guiness Book of World Records and peruse around a while, you'll quickly realize: you can set a world record for just about anything. In the case of Mercedes-Benz, the record is the "longest golf shot caught in a moving car." It may sound trivial, but it's actually a pretty cool feat.

David Coulthard and Jake Shepherd are both professional athletes, but they don't usually get to play on the same team. Coulthard is an F1 driver, and Shepherd is a golfer. But the two recently teamed up for the unlikely world record.

Now try to imagine this scene narrated by your favorite mad man Don Draper (aka actor and Mercedes spokesman Jon Hamm):

A sunny, still day in May, the silence interrupted only by a faint breeze. On a tiny grass island amidst a sea of hot, cracked asphalt stands a man, a man whose pristine white appearance is punctuated only by his precisely ironed khakis. The man pulls his club back and releases with a skillful explosion.

A simple clack off the golf ball and the empty air is filled with 12 cylinders of bellow. The black roadster springs with panther-like power and precision. Though bound by gravity, the dark blur mirrors the ball's speed and direction ...closer, closer... And then, a gloved hand reaches out of the shadowy car, snatching the ball from the air. What was a tiny, insignificant ball is now a piece of history. A world record is made.

According to Mercedes, it only took two tries to make the catch happen. The ball took off at 178 mph and the car caught up to it at the 902-foot mark, hitting speeds of up to 120 mph.

Coulthard said of the experience: "This world record attempt is definitely one of the most unusual things I've ever been asked to do with a car! Jake Shepherd was great to work with and the performance of the SLS AMG Roadster made driving to catch a mid-air golf ball even more exciting."

This is a story that demands video, but Mercedes is milking this one for all it's worth. A video and full viral marketing campaign are planned, but they won't get underway until July. Announcing the record is but a teaser for the video, which should tell the story better than even Don Draper could.




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