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Chevy Makes Trax Away From USA

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On: Tue, May 15, 2012 at 1:42PM | By: Chris Salamone

Chevy Makes Trax Away From USA

Pop quiz: What all-new Big Three micro CUV will be sold in more than 140 countries, including Canada and Mexico, but not the United States? If your answer sounds anything like a brain exploding from frustration, you’re right on track – or Trax, as the case may be.

In September, GM will debut the company’s latest Sonic-based addition to the Chevrolet brand, a cheeky small CUV called Trax. Despite class-leading cargo space, room for five passengers, and city-appropriate physical dimensions, Trax will not be offered in the United States “[b]ecause of the strong position of the Chevy Equinox.”

“The Trax provides Chevrolet an entry into a growing small SUV segment and delivers the flexibility, great fuel economy and car-like handling that urban explorers around the world require,” said Mary Barra, GM senior vice president of Product Development. “After a record sales year in 2011 and a record first quarter, Chevrolet continues to meet customer needs by expanding its portfolio with strong new entries.”

Shenanigans! Sure, the Equinox sold nearly 200,000 units last year and gained over 40,000 units from 2010. But the Equinox and Trax wouldn’t even be in the same category of SUV. Few buyers, if any, would see the two vehicles as competing against each other. Instead, GM might be trying to feel out how the Buick Encore performs on US soil before another Sonic crossover populates the market.

In addition, the company also appears to have a long standing policy of slowly integrating products currently sold abroad into home soil. The Colorado pickup and TrailBlazer SUV are perfect examples of the trend. How we’d love to get our truck-loving hands on either…

Since the above image was just recently released, GM has yet to declare pricing or specs. But expect lots of new information to come between now and September’s Paris Auto Show – where the vehicle will debut. For comparison purposes, the Sonic is powered by a 1.4-liter turbocharged four-cylinder which creates 140 horsepower and 148 lb. ft. of torque.

Give the Buick Encore a year or two and perhaps GM will reconsider the strength of Equinox’s position. If the Trax ever actually makes it to US dealerships, here’s to hoping another supposedly ‘all-new’ domestic doesn’t show up with a 5-year-old tired design.


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