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Ferrari Takes Heat Over Smoking Donuts On Great Wall Of China

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On: Fri, May 11, 2012 at 4:12PM | By: Chris Weiss


Ferrari Takes Heat Over Smoking Donuts On Great Wall Of China

In what must be one of the biggest publicity and advertising misfires in the modern world, Ferrari - more specifically one of its dealerships - is in some hot water with the Chinese government. The problem? Someone from a Nanjing-based Ferrari dealership decided it prudent to do tire-smoking donuts atop the Great Wall of China.

The incident occurred when the dealership rented out a piece of the Great Wall of China in doing publicity for the new special edition 458 Italia. Apparently just getting some footage of the 458 Italia on and around the Great Wall wasn't enough for at least one member of this braintrust, because he got behind the wheel and proceeded to do donuts, burning tire marks into one of the greatest architectural achievements in the history of man. Good job, bro.

How big of an absolute narcisstic moron do you have to be to leave tire marks on something as historic and iconic as the Great Wall of China? Especially when you consider it’s located in a country not exactly known for its laid back, laugh-it-off government.

Ferrari launched the special edition 458 as a limited edition China-only release designed to celebrate 20 years of business in the country. It's the type of model that could help it widen inroads into the world's largest auto market, which became the Prancing Horse's second largest market last summer. Instead, thanks to the actions of one foolish individual, it's a pretty huge backfire.

Ferrari isn't the only one taking criticism for the event. The local government of Nanjing has come under fire for renting out the Great Wall in the first place. The government denies ever renting it out to the dealership, leaving us the uncomfortable option of trusting the corporate minds dumb enough to let this happen or an official government unit in the notoriously opaque, dishonest Chinese machine. We'll leave that one up to the reader.

Ferrari has apologized for the incident and surely hopes that it won't muddy its reputation for long.

So Ferrari, what's next on the agenda? Rock crawling the Egyptian Pyramids to impress the Middle Eastern market? An F1 race through the Taj Mahal for a jump on India?




Comments

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dwalter | 4:39PM (Fri, May 11, 2012)

Maybe doing donuts on one of the Seven Wonders of the World was on his bucket list



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