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Cadillac XTS To Offer Concierge Experience And iPad

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On: Thu, May 17, 2012 at 9:09AM | By: Chris Weiss

Cadillac XTS To Offer Concierge Experience And iPad

Cadillac isn't really leading the pack when it comes to US luxury sales, so it's doing what any good, determined company looking for new customers would do - buttering them up with free schwag. The 2013 XTS will come with a free iPad and some A-list-level technical support.

In what sounds like an effort to avoid some of the problems Ford has experienced with the end user experience of its Sync system, Cadillac is offering a hands-on approach with the CUE system, which launches on the 2013 XTS. Each Cadillac dealership across the nation will have technology experts to assist customers, and Cadillac will even come to customers' homes to help with CUE questions. Customers will be able to reach Cadillac reps via toll-free number and push-button OnStar communication.

Cadillac will also give XTS buyers a complimentary iPad loaded with how-to videos explaining CUE. Pair that with the concierge support, and you can erase all those videos, dedicate the iPad toward more fun things and just call up Cadillac when you have a question about CUE.

GM expects other brands, including Chevy and Buick, to follow in Cadillac's footsteps when it comes to infotainment support. However, it concedes that their programs may not be quite as extensive as Cadillac's (don't expect an iPad with your Cruze).

Cadillac isn't the first company to offer a new approach on tech support. Lexus recently announced a similar move in equipping its dealership networks with technology specialists. It also launched an Emulator app that allows potential buyers to try in-vehicle technology before buying.

We expect that as technology grows within the automotive segment, such support programs will become routine across brands.


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