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OnStar Offers Promotion On Its Successful FMV System

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On: Tue, May 8, 2012 at 2:36PM | By: Chris Weiss

OnStar Offers Promotion On Its Successful FMV System

It used to be that you had to buy a GM vehicle to enjoy OnStar, GM's navigation and roadside assistance interface. Then last year, GM launched OnStar 'For My Vehicle' (FMV), an aftermarket kit that makes OnStar available on all types of cars. So far, people have responded to the over-the-counter approach.

In a recent press release, GM details that OnStar has been particularly popular with owners of newer vehicles, particularly 2011 models. Of its OnStar FMV buyers, 15.6 percent are Toyota owners and 12.3 percent are Ford owners. Significantly, nearly a third of those Ford buyers own models that offered Ford's Sync system at time of purchase, showing clearly that they had some preference for OnStar's features over Sync's.

Terry Inch, OnStar vice president of sales, marketing and business development said: "The majority of these newer vehicles have some form of built in navigation or telematics system, yet these drivers still see OnStar's suite of safety and connectivity services as a must-have."

To help make those sales even stronger, OnStar is currently offering a promotion on the FMV system. It's selling the system for $100 with installation through June 16, hoping to tap into the Mother's Day/Father's Day/graduation gift market. When it launched last summer, the FMV's suggested retail price was $299.

In addition to the initial equipment cost, OnStar charges a service fee, which will cost between $199 and $299, depending upon the package you select.

OnStar FMV comes in the form of a rear-view mirror, bringing OnStar's suite of functions to any car. Those functions include Automatic Crash Response, Turn-by-Turn Navigation and Hands-Free Calling.


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