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Ford Announces Focus Electric Launch Details

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On: Mon, May 7, 2012 at 5:29PM | By: Chris Weiss

Ford Announces Focus Electric Launch Details

Ever since we found out about the $40,000 price tag, we have kind of written the Focus Electric off. It combines the high price of the Chevy Volt with the low range of the Nissan Leaf - not exactly a promising vehicle. But, the car is set to launch in the coming weeks, and Ford has released some new details about that launch.

The "details" of the launch don't do the courtesy of giving exact dates, leaving things to general time frames like "spring" and "summer." What they do provide is a time line of which markets will get the Focus Electric first.

The Focus Electric will debut this spring (so that's either this month or early next month) in California, New York and New Jersey. Once summer gets underway, Ford will expand the Focus Electric's availability to the 14 other launch markets, including Texas, Virginia and Washington. By the end of 2012, the Focus Electric should be available at dealerships around the country.

Ford dealerships that offer the Focus Electric all have to meet certain criteria. They need a demonstration vehicle on hand and a staff that's gone through specialized training classes. They also need to have at least two on-site charging stations. In this way, Ford can better showcase the Focus Electric and address consumer questions and needs.

The Focus Electric uses a 23 kWh battery pack and 143-hp electric motor to deliver up to 100 miles of range and 84 mph of top speed. While those numbers are comparable to the Nissan Leaf, the e-Focus' starting price of $39,995 is the same as the Chevy Volt and several thousand more than the Nissan Leaf. On the other hand, the car does boast 110/105 mpg-e city/highway numbers and more power than the Nissan Leaf. We'll see what consumers say when the sales start tallying up.


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