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Eterniti Motors To Beat Bentley, Lamborghini To Ultra-Premium SUV

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On: Wed, Apr 25, 2012 at 4:15PM | By: Chris Weiss

Eterniti Motors To Beat Bentley, Lamborghini To Ultra-Premium SUV

We thought that either Bentley or Lamborghini would be the first to cut ribbon on the new generation of ultra-premium super SUVs. But while those two VW brands are still mired in the concept stages, a small boutique firm is getting ready to launch what it calls the "world's first super SUV."

The Eterniti Artemis isn't quite in production dress at the Beijing Motor Show, but it is in its final prototype stages and should be ready for production by this summer. The firm plans to beat Bentley, Maserati and Lamborghini to the ultra-premium SUV market.

The Artemis is designed to provide limousine-like comfort within an SUV package. The rear cabin has reclining seats with heating and cooling, iPad docks, and a drink cooler. The greater interior is draped in the industry's finest, including lambswool rugs, leather trim and wood veneers.

In terms of power, the Artemis competes with the world's most prestigious SUVs using a 4.8-liter V-8 engine worth 600 horses. The company says that the SUV can hit 62 mph in 4.5 seconds on its way to a top speed over 180 mph. Eterniti doesn't mention it, but we'd assume an ultra-premium SUV would make use of an all-wheel-drive system.

The body is crafted from hand-built carbon composite panels - and that is about the only nice thing to say about it. Other than that, it looks more like an over-tuned hot hatch than anything that could possibly bear the descriptor "ultra-premium." But, Bentley and Lamborghini haven't exactly earned a consensus of accolades for their SUV styling, so proper looks remain elusive to this young market.

Eterniti says that the Artemis will cost the local currency equivalent to 210,000 pounds ($339,000), except in China, where it will develop a different pricing scheme. Eterniti is now offering the SUV for order in Europe and Asia, with deliveries to begin in fall 2012.

At last year's Frankfurt Motor Show, Eterniti announced three different vehicles. Based on its look, equipment and description, we assume this is the production version of the Hemera Concept it showed then. However, it could also be the third model, which the company said would be an SUV.

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