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Lambo Goes SUV With Urus Concept

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On: Fri, Apr 27, 2012 at 10:14AM | By: Chris Weiss

Lambo Goes SUV With Urus Concept

Well this is entirely anti-climactic. After years of speculation, rumor and sound bites about a third Lamborghini, it's finally here. The Urus crossover concept made its debut at the Beijing Motor Show, and we've found it difficult to make any opinion one way or the other.

We were originally pretty excited about the prospect of a Lamborghini SUV, thinking back to the glory days of the LM002, a hardcore, military-style off-roader. When word drifted to a diluted, car-based crossover, our excitement turned to dismay as quickly as our hearts sunk into our stomachs. And when we saw a purported leaked picture, our dismay thickened like incoming harbor fog.

And now, it's here. And we don't have much emotion of any kind. It's probably just the shimmering red paint, redesigned headlights and rugged photo backdrops, but the Urus doesn't look nearly as sad and meek as it did in the magazine leak. Then again, it doesn't exactly look like a proper Lamborghini, either.

If this were an Audi, BMW, Lexus or even Porsche, it would be a pretty hot crossover. But it doesn't work as a Lamborghini. Though Lambo calls the LM002 the first super-luxury SUV, that model was a different beast altogether. It was so original and extreme, it looked comfortable and attractive sitting next to the Countach - completely opposite, but every bit as awesome and mean. But the Urus doesn't have the type of visual command needed to stand on its own with the Aventador and Gallardo. Whether you want to think of it as a watered down Lambo supercar awkwardly sculpted into crossover form or a decent but fairly commonplace crossover fitted with a Bull badge, it's not really the proudest direction for the Raging Bull to go. 'Meh' is about as much emotion as we can conjure up for the Urus.

The Urus is a concept at the moment, so details are sparse and likely to change. What Lamborghini has said is that it uses a 600-hp engine, all-wheel drive, and much carbon fiber and composites in its engineering. It seats four, and Lamborghini calls the styling muscular and highly athletic. Interestingly (perhaps fittingly), Autoweek reports that Lamborghini won't use either the Aventador's V-12 or Gallardo's V-10 engine in the Urus, but will instead turn to Audi for its new 4.0-liter V-8 turbo.

Lamborghini hopes to tap into the lucrative luxury SUV market, the same like Porsche, Bentley and others. It will target the Urus at the US, UK, German, Russian, Middle Eastern and Chinese markets with plans to produce as many as 3,000 a year.

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