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Next-Gen Mustang May Ditch Retro Look

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On: Tue, Apr 17, 2012 at 10:41AM | By: Chris Salamone


Next-Gen Mustang May Ditch Retro Look

Just yesterday Michael Ramsey of The Wall Street Journal posted an interesting article regarding the future of Ford’s ultimate pony car. Instead of continuing the retro trend, Ramsey speculated that Ford would dramatically shift the direction of the Mustang brand. Citing “people familiar with Ford’s plans,” the article fervently declared that the next-generation Ford Mustang will likely retain a few currently recognizable features – shark-nosed grille and roundish headlights – but will ultimately look more like the current Ford Fusion over our beloved, but aging Mustang.

The change in focus has everything to do with Generation Y buyers – born 1980 to 1990. Gen Y is just entering the car buying arena and Ford wants Mustang to remain relevant. Apparently cars channeling the bygone era of sex, drugs, and rock & roll are considered less sellable to the emerging youth-buyer market.

“You cannot sustain sales without looking for new buyers. True, you are going to lose sales, but you need to refresh the population of buyers,” said Alexander Edwards, an analyst with Strategic Vision, a California-based research company. “The main goal that all automobile companies need to be successful at is, let’s prepare vehicles that the next generation will want to be in, but have all the other features that will still appeal to the older generation as well.”

But that could be a tricky task for Ford. The average Mustang buyer is over 50 years old and new studies indicate Generation Y buyers are among the least interested in driving, in the history of automobiles. Add the two hurdles together and Ford will have to appeal to an aging population of muscle car fans trying to relive the ole’ days while the company simultaneously attempts to lure in young buyers who may or may not have an interest in car ownership.

Ramsey’s article takes the reader one step further, though. Again referencing unknown, but seemingly credible sources, he stated that those in the know believe the new Mustang to strongly resemble the Evos concept car displayed at last Fall’s Frankfurt Auto Show. But the jury’s still out: a Ford spokesperson refused to comment on the company’s future Mustang plans.

Whatever the case may be, retro or otherwise, Ford’s 2015 Mustang will be changing. As long as that vehicle is rear-wheel drive, high in horsepower, moderately priced, aggressively designed and includes a throaty exhaust note, buyers will come. If you build it, etc.


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Comments

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dwalter | 12:48PM (Tue, Apr 17, 2012)

It'll be interesting to see what Ford comes up with


 

AutoHistory | 1:40PM (Tue, Apr 17, 2012)

Sounds crazy, but I almost think a modernized fox body would work.

  • AutoHistory

reply

James Roberts | 5:34PM (Mon, Apr 23, 2012)

Shelby could have fun with that new design



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