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Ford And Yahoo! Team Up On Video Series

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On: Fri, Apr 20, 2012 at 3:07PM | By: Chris Weiss


Ford And Yahoo! Team Up On Video Series

It must be nice to be a big corporation. Because you can go to other big corporations and say, "Hey I want to promote my new product; how about we go in on it together and both win!" That's what Ford and Yahoo! are up to in a new video series called Plugged In.

You see, Ford has its first electric vehicle to advertise (and given the car's high price, it will need all the help it can get), and Yahoo! has a new (launched last fall) video site called Screen. Ford needs to get out there and Yahoo wants content to drive traffic - a big, corporate win-win.

Plugged In, which will begin airing next month, is a reality competition series that pits teams against each other in a series of challenges, receiving clues via Ford's Sync system. The teams will travel around the US, competing in initial Focus Electric markets like Boston and Chicago. The prize, of course, is a Ford Focus Electric.

While the competitors are sure to be unrecognizable, Ford plans to get some celebrity hosting power. Each week, the series will be hosted by a new hometown celebrity who will serve as a guide and deliver the clues. Ford will announce actual names in the coming weeks.

A celebrity hosted reality competition isn't exactly ground-breaking programming, but it might just be better than a cheesy TV ad. It's produced by some of the same people that did Project Runway and Top Chef, so maybe it won't be half bad. Trailer below.

(Note: the trailer is currently unavailable, but we will leave it embedded in case Yahoo fixes it later.)




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