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Land Rover DC100 May Become Entry Level 'Leisure' Model

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On: Fri, Apr 20, 2012 at 10:38AM | By: Chris Weiss

Land Rover DC100 May Become Entry Level 'Leisure' Model

We've been saying since the day we saw it that the Land Rover DC100 concept just doesn't look hard or strong enough to become the next Defender. An entry level leisure model below the Evoque? That we could buy. And apparently Land Rover is starting to agree.

According to Autocar, Land Rover is considering using the DC100 as an all-new leisure model to take on the role of its cheapest model. That we understand. What we don't understand is the reason - apparently Land Rover has received such a strong positive reaction to the model that they want to make it available to the welcoming masses, instead of parking it into the niche the Defender appeals to.

Have those people been looking at the same vehicle? I realize beauty is in the eye of the beholder, but come on. The DC100 isn't a Defender and it isn't really any more attractive as a mainstream model than existing Land Rovers/Range Rovers.

Then again, maybe Land Rover's 'overwhelming reaction' is just code for 'people aren't buying this girly, bright-colored atrocity as the Defender, so maybe we'll go ahead and stick it somewhere else'.

Whatever the case, the DC100 would actually work as small, entry level SUV. It reminds us a bit of a modern day Suzuki Sidekick, so a faux off-roader for young, exuberant weekend warriors might just be the best place for this thing to land. Strip off all that off-road equipment (and put it toward a real Defender), keep the basic looks and continue with the flamboyant paint schemes. Autocar says that it might be so small as to rival cars like the Nissan Juke and Mini Countryman.

The best news about the report is that it implies that Land Rover was serious when it called this a rough design and said it had a lot of development left before a final Defender design. If it's leaving this behind as an entry level model, that must mean we'll see something completely different as the Defender. Let's just hope it's better.


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