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Porsche Ranked Coolest Car Brand, Honda Most Trusted

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On: Mon, Apr 9, 2012 at 10:09AM | By: Chris Weiss


Porsche Ranked Coolest Car Brand, Honda Most Trusted

Kelley Blue Book released its Brand Image Award results this week. The firm uses market research about consumer perceptions in awarding automakers such honors as "Best Comfort Brand," "Best Performance Brand," and "Best Value Brand." Its Brand Watch study analyzes impressions from more than 12,000 new-vehicle consumers doing research on KBB.com.

Despite its recent focus on less cool, more volume (think Cayenne, Panamera and Macan), Porsche still has plenty of cool factor. Stuttgart is the "Coolest Brand," according to KBB's data. The shield also appears as the "Best Performance Brand," an award it's traded with BMW since 2009.

Speaking of BMW, if you're looking for "Best Exterior Design Brand, Luxury," that's where you'll find it.

Rounding out a strong show for German premium brands, Mercedes-Benz takes home "Most Prestigious Brand" for the fifth year straight. It's the "luxury brand of luxury brands," according to KBB.

Honda wins two big awards in "Best Value Brand" and "Most Trusted Brand." The latter helps influence the former, as value is defined not only by price but by resale value, reliability and overall quality.

Ford and Cadillac were the two American brands to take home multiple awards. Ford did particularly well, earning four awards overall, including "Most Rugged Truck Brand" and "Most Family Friendly Brand."

You can check out the full list of awards and KBB's explanations here.




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